This post was created in collaboration with ME+EM.
This year has been an important one for my blog. It’s been just over a year since I decided to start including personal style posts. It was a big step, I’m quite cerebral and think things through for a long time before acting on an idea. I didn’t feel ready to put myself in front of the camera but felt I was missing out on incredible opportunities because I wasn’t willing to. It all changed when I was photographed at Paris Fashion Week by Christian from The Styleograph and then by Daniel from Stockholm Streetstyle, two major street style photographers. I realised then that a photograph is as much about the photographer as the person in it.
A few months in and I started to find that there were some incredible brands that wanted to work with me. Lots of people have told me over the last year that it’s not all about your Instagram following, that interaction on your blog and social-media are more important, but it’s not until these opportunities came along that I believed them and started to realise that something else I’ve been told over and over again is also true, it’s about quality not quantity.
One of the brands you’ll have seen featured quite a lot over the last few months is ME+EM. It’s a brand that fits my style and ethos very well; they make timeless, versatile, low-luxe clothing in fabrics that feel great on. They took a risk on me (a small, fairly unknown blogger) when they first approached me but I grabbed the opportunity with both hands and have put everything into styling and creating content with them that I’m proud to put my name to.
Last weekend ME+EM asked me if I’d like join them at their Elizabeth Street pop-up store to style a couple of looks from their current collection. We took a stroll through the Elizabeth Street Christmas Market, a beautiful festive street market, and took a few photographs of the looks I had styled. I got to work with Dina Tsesarsky, a photographer that always manages to capture a side of me that I like. My lovely friend Christina was there, styling and shooting a couple of outfits for them, too. It was a wonderful day and a reminder of just how things have changed this year. I love what I do and don’t mind all the hours that I put into it when I get to do exactly what only a year ago I had merely dreamed of.