Travel Review | The Marktgasse Hotel, Zurich

Style&Minimalism is a fashion and lifestyle blog, founded by Vikki Pearson. Starting out as a graphic designer and art director in the fashion industry, she decided to create her blog as a means of expressing her personal style, a project that wouldn’t be aligned to a specific brand, like her day job.

Vikki loves an effortless look, taking inspiration from Scandinavian and French style. Her eye for detail is reflected in her love of timeless leather accessories and minimalist jewellery designs. Where possible she looks for brands that are sustainable, with beauty that extends to natural and organic ingredients. Slow-fashion is at the heart of her low-luxe looks, incorporating lots of wardrobe essentials made from premium fabrics, that are almost always natural in composition. Her style isn’t showy or overdone, it is quietly confident.



Clothing & Footwear
100 Ciels, Aigle, Air & Grace, American Vintage, Armor-Lux, Asics, AYR, BA&SH, Barbour, Baukjen, BNKR, Bon Label, Charli, Charlie May, Claudie Pierlot, Closed, Converse, COS, Custommade, Designers Remix, Diemme, Edwin, Eight Hour Studio, EOS, Farfetch, Frank/e, G-Lab, Ganni, Gloverall, Hanger inc, Heist, Hush, The Idle Man, Ille De Coco, Isaac Reina, Jaeger, Joe’s Jeans, Kirei, La Redoute, Liam Fahy, Maison Scotch, Maison Standards, Maje, Masscob, ME+EM, Moda in Pelle, MonShowroom, NYDJ, Paige, Parka London, Paul Andrew, Piece NYC, Pitchouguina, Pyrus, Raquel Allegra, Samsøe & Samsøe, Second Female, Seven Boot Lane, Side Party, Splendid, Superga, The Shop at Bluebird, Theory, Three Floor, Uncivilised, UNIQLO, Urban Outfitters, Vaara, Veryan, Warehouse, Wåven, The White Company, The White T-Shirt Co., WoolOvers


Jewellery & Accessories
Abbott Lyon, Ace & Tate, Auree Jewellery, Baia, Brandts Jewellery, Cambridge Satchel Co., CFconcept, Clarice Price Thomas, Danielle Foster, Dinny Hall, EA Burns, Felice Dahl, Gemporia, Jenny Sweetnam, Jessie Harris, Kite, Kristen Elspeth, Maria Black, Merci Maman, Missoma, Molami, Nixon, Osprey London, Pärla, Penmayne of London, Radley, Renné, Retrosuperfuture, Rotary Watches, Sarah Ho, Sekonda, Solid & Striped, Susan Caplan, Timex, Triwa, V Jewellery, Yvonne Koné, Vibe Harsløf, Wolf & Moon


Health & Beauty
Antipodes, Aurelia, Balmain Hair, The Bardou, Blue Tit Salon, Bobbi Brown, Byredo, Caudalie, Cocooil, Davines, Estée Lauder, Ex Nihilo, Experimental Perfume Lab, Fig + Yarrow, Guinot, Jo Malone, Madame La La, Nuori, Pestle & Mortar, Philips, Plenish, Sensai, Sprekenhus, True Organic, Votary, Wella


Interior Design & Homeware
Arlo & Jacob, Compagnie de Provence, COS x HAY, India May Home, La Cerise sur le Gateau, Heal’s, kikki.K, Melo, The White Company, Tom Dixon, West Elm


citizenM Hotel – London, Le Clos Marquise – Marsanne, Hotel Miró – Bilbao, Spain, Mama Shelter – Paris, Marktgasse Hotel – Zurich

  • Hi Vikki,

    Found your details in my mountain of papers – fashion week memorabilia, lookbooks, show tickets, magazines, press releases, travels notes & your contact card…
    It was so LUVLY to see you again in London!! Just wanted to say HI & wish you all the best, your blog looks great, I will now be a follower =)

    Your PINK fashion week friend!
    Leigh xox

  • Batman

    Yo Vikki, I like your style!
    What’s your view on donning a cape? – For me an outfit is never complete without my cape.