StyleAndMinimalism | New Finds | THISISNON

Let’s talk about new Polish brand, THISISNON!

THISISNON are not a trend-led brand, they focus on creating beautiful pieces that you want to wear everyday and then bring out again the following year to do all over again. Our constant need to buy something new may be creating jobs in far-flung places (and as we all know that’s not always a good thing) but does little for the environment and our resources. By investing in a timeless design that is beautifully constructed we may just be saving a little bit of the world we live in by investing in what we love.

Their silhouettes are well considered with few cuts and minimal stitching, just excellent tailoring. Minimalism is one word that cannot be avoided when discussing their designs. They do not use patterned fabrics or decorative closures but focus on the purity of the garment.

THISISNON‘s first collection (which was for Autumn/Winter 2014) was made entirely in black merino wool; the fabric looked rich and elegant with a beautiful sheen.

StyleAndMinimalism | New Finds | THISISNON | AW14 | Black Merino | Cocoon Coat
Cocoon Coat

 

StyleAndMinimalism | New Finds | THISISNON | AW14 | Black Merino | Cropped Top
Cropped Top

 

StyleAndMinimalism | New Finds | THISISNON | AW14 | Black Merino | Open Front Long Vest
Open Front Long Vest

 

StyleAndMinimalism | New Finds | THISISNON | AW14 | Black Merino | Kimono Jacket
Kimono Jacket

 

StyleAndMinimalism | New Finds | THISISNON | AW14 | Black Merino | Dress
Dress

For Spring/Summer 2015 they’ve used raw silk in ecru. Once again they’ve displayed the fabrics beautiful natural qualities.

StyleAndMinimalism | New Finds | THISISNON | SS15 | Raw Silk | Blazer
Plain Blazer

 

StyleAndMinimalism | New Finds | THISISNON | SS15 | Raw Silk | Dress
Sleeveless Dress

 

StyleAndMinimalism | New Finds | THISISNON | SS15 | Raw Silk | Vest
Long Vest

 

StyleAndMinimalism | New Finds | THISISNON | SS15 | Raw Silk | Coat
Trench Coat

 

StyleAndMinimalism | New Finds | THISISNON | SS15 | Raw Silk | Dress Coat
Dress Coat

 

StyleAndMinimalism | New Finds | THISISNON | SS15 | Raw Silk | Basic Dress
Basic Dress

Photographer Kasia Bielska | Art Direction Michał Lenczewski