The Shop At Bluebird is somewhere I can always while away a few hours. Housed in an iconic Art Deco building (once a garage), this concept store is a celebration of design both in fashion and lifestyle. I’ve been a regular visitor to the store since it first opened its doors; I was already a frequent visitor to their bar and restaurant (great food btw).
The clothes and accessories are exceptionally well curated season after season. For me popping in means I get the chance to check out my favourite designers new collections; Helmut Lang, Theory, Isabel Marant and Paige are all stocked here. Trying on clothes here is a wonderful experience too, the staff could not be any more attentive without giving you that feeling that someone is constantly looking over your shoulder. Let them make a few suggestions for you and you’ll be pleasantly surprised. I never imagined myself in a Peter Pilotto dress, bright busy patterns are generally not my style, but slipping into that dress made me feel different in such a good way.
The Shop At Bluebird is also the perfect place to shop for homewares and gifts, they stock a huge number of Tom Dixon designs as well as a library of books and magazines that would please everyone’s tastes. Fornasetti fans rejoice, this is your mecca. Candle connoisseurs will not be disappointed either.
As with their fashion department, their beauty section has been very well considered, ranges like Aesop and Bamford sit alongside limited edition perfumes by Timothy Han. Fragrances by Eight & Bob and Agonist are both sold here too.
The store is constantly changing, their exceptional visual merchandisers are always creating something special; bespoke stands and trolleys sit alongside classic pieces of Modernist furniture, there are vintage cabinets in all shapes and sizes, and then there’s the odd fibreglass horse!
If you’re passing through South West London on your travels or have simply never ventured in, go explore and leave enlightened.