There was a time when every fashion brand had a fragrance, they were often sweet, sickly and overly synthetic. Fragrance has taken a turn for the better in the last few years; brands like Le Labo, Byredo and Laboratory Perfumes have really raised the bar for me. I like fragrances that are clean and fresh in the summer, and warmer, woody fragrances in the winter. It’s also important to me that they smell of something natural or real.
When I heard that one of my favourite Danish brands, Custommade, was releasing a set of four mix and match custom scents, I was a little unsure of what to make of it. Would they resemble the fashion fragrances of the past or the new wave of fresh scents I love to wear? I can safely say that (as with everything they do) Custommade have created a wonderful product, or products given there are four.
“A scent is as much a part of your personal style as the clothes in your wardrobe – and of course your scent should be as easy to customise as what’s hanging in the closet. Creating your own style by layering different elements has always been the DNA of Custommade’s collections, so making sure our signature scents can be used the same way was a given.” says Christian Dam, Creative Director of Custommade.
Custommade worked with renowned British nose and creative consultant, Fran Brown, who has previously worked with Jo Malone.
Custom Blend 1
Super fresh and citrusy, with a touch of the seaside air. Inspired by sunlight on water.
Custom Blend 2
A warmer vanilla based scent, fruity with a touch of leather. Inspired by the decadent interiors of European boutique hotels.
Custom Blend 3
Light, spicy and woody, the mix of floral notes comes through as it settles into the skin, sweetening up towards the end to smell quite fruity. Inspired by black and white floral photographs.
Custom Blend 4 (My Favourite)
Very woody with lots of sandalwood, cedarwood and amberwood, a touch of vetiver keeps it from feeling too heavy. Inspired by a woody wonderland.
The fun starts when you start combining the fragrances, for me 2 and 4 work really well.