Okay, so I’m not a French girl but I do love their style and brands, and when a French girl with immaculate style starts a new clothing brand my ears prick up. Such is the case with Rouje, a gorgeous new brand from Jeanne Damas, the model and all round cool girl that’s often mistaken for a Doillon sister. The current collection includes pretty vintage-inspired tea dresses and tops, wrap midi-skirts and minis, and flared jeans. It’s a little bit Reformation, a little bit Réalisation and very 70s. I’m utterly in love with their dresses and skirts, although I’d love to see them in natural, non-synthetic materials.
If you’re heading off to the Mediterranean this summer and want to look like you have been living there for years, this is the brand for you.