Last month, just before I headed off to Seville, Davina Mulford asked me if I would style and model some looks for her AW17 campaign. I’m a genuine fan of her namesake brand; I practically lived in one of her Panama hats over the summer and her cross body bag has seen me through many sartorial situations. Davina is lovely, talented and passionate; she’s also been very supportive of Style&Minimalism, always encouraging and there for a chat.
Her new collection features four colour variations of her traditional fedora (eight if you include her new monogram service which allows you to have your initials embroidered on the ribbon). She’s chosen a classic palette of navy, burgundy, pale grey and camel – so there’s something to suit everyone. They’re well-structured fedoras (no flimsy, floppy brims) that sit comfortably on the head. They come with a few sticky felt strips that you can place under the inner rim if you need to adjust the fit slightly.
For the campaign I styled four looks, each to compliment one of the four colour variations. I chose to style my looks with pieces from brands I regularly wear; including ME+EM, Baukjen and AllSaints. If you’d like to see some of the other looks, please visit the Davina Mulford blog where Davina has kindly shared an interview she did with me at the time. In it I share some styling tips and advice. If you have a read please do come back and leave a comment below to let me know what you think.
On a side note, I just wanted to mention how amazing this jumper is from ME+EM. It’s a merino-cashmere-mix and comes with a detachable collar that converts it into a polo-neck, a clever design that will see me through the winter.
Sadly since this post went live Davina decided to close-up shop. The struggle for small businesses to survive in this industry in the early years is such a huge challenge, even when you have an incredible product.