Style&Minimalism is a fashion, beauty, interior design and travel blog; written by Vikki Pearson. Starting out as a graphic designer and art director in the fashion industry, she decided to create her blog as a means of expressing her personal style, a project that wouldn’t be aligned with a specific brand, like her day job.
Her effortless looks take inspiration from Scandinavian and French style. Slow-fashion is at the heart of her low-luxe looks, incorporating wardrobe essentials made with premium natural fabrics. Where possible she looks for brands that work sustainably. Her style isn’t showy or overdone, it is quietly confident.
A love of Scandinavian designers and minimalist interiors inspire her interior design projects and style; creating a home that is calming and welcoming.
Her beauty cabinet is full of sleek, minimally packaged products from brands looking to create something effective whilst using natural and organic ingredients.
When travelling she prefers to stay in pared-back luxury boutique hotels and apartments; and loves to share her knowledge of where to find good local food, beautiful sites worth visiting and where to shop for the best souvenirs.
Client work includes projects and campaigns for Ace & Tate, Barbour, Baukjen, COS, COSxHAY, Estée Lauder, Farfetch, Habitat, Heal’s, Jaeger, ME+EM, Philips, The White Company, and West Elm.
All sponsored posts are indicated at the bottom of a post and reviewed products are disclosed with an asterisk (*). I use affiliate links on some items, that means that if you click through and buy something, I may make a small commission. I hope you will appreciate that I only ever write about and feature products that I truly love and would use, whether they had been gifted to me or not.
Please note that as this is a personal blog with content focused on my interests, I don’t feature guest posts.