New Brand Discoveries Spring 2017

Discovering new brands and being able to share them with others is one of the many things I love about my work. Aside from the obvious (not being an advocate of fast-fashion), I don’t shop on the high street so often. This is partly because I like to share something other bloggers maybe aren’t and prefer to have a more individual style, and partly because I like to invest more in the sort of items I’ll keep for years to come. I spend a lot of time on Instagram researching new brands, it’s easy to disappear down the rabbit warren that it is, and once I get started I go from one account to another, the suggested followers function is one of my favourites. The fairly new save function has created an incredible hidden feed on my account, full of talented individuals and products. I’m sharing a few of my latest discoveries; I hope you discover something new, too.


Khaite

Last year, Khaite (pronounced “Kate”) launched exclusively at The Line and has already made waves this side of the Atlantic, gaining the attention of the style mavens at Matchesfashion.com, who have just stocked the latest collection. The New York clothing brand was founded by Catherine Holstein and is part of Vanessa Traina’s Assembled Brands. With luxury fabrics from Italy and elegant silhouettes, it’s more mature and confident than her earlier namesake label. It has a very European feel, mixing masculine and feminine elements. Ease is at the heart of the brand with classic knits and denim sitting alongside more structured dresses.

New Brand Discoveries Spring 2017 | Khaite Spring 2017

New Brand Discoveries Spring 2017 | Khaite Spring 2017

New Brand Discoveries Spring 2017 | Khaite Spring 2017

See more of the collection here.


Áeron

I’ve been following Áeron for just over a year now and have loved everything I’ve seen them create. The Hungarian brand makes the most stunning elevated basics in some of the finest materials available, including a Japanese suede that has become a signature of the brand. They’re the sort of pieces you will keep in your wardrobe for many years to come and will still be asked where they’re from, every time you wear them.

New Brand Discoveries Spring 2017 | Áeron SS17

New Brand Discoveries Spring 2017 | Áeron SS17

New Brand Discoveries Spring 2017 | Áeron SS17

See more of the collection here.


Doên

Doên is a brand that really appeals to my bohemian side and, not surprisingly, it’s from Los Angeles. Their clothes have a beautiful feminine aesthetic, evocative of 70s California. Think pretty peasant tops, prairie dresses and knitwear in muted shades and vintage prints. The collective of creative women behind the brand look to support other women within the industry and especially their workforce. Across their website and social media platforms they showcase a beautiful lifestyle brand, bringing real women into their campaigns that represent the brand holistically.

New Brand Discoveries Spring 2017 | Doên Spring 2017

New Brand Discoveries Spring 2017 | Doên Spring 2017

New Brand Discoveries Spring 2017 | Doên Spring 2017

See more of the collection here.


Teija

Combining her Nordic roots with Victorian techniques, Teija (the designer behind her namesake label) creates stunning contemporary designs, that have already been picked up by Dover Street Market. The designs are super minimalist but also wearable. Think frills, big cuffs and pin tucks in solid colours and classic stripes.

New Brand Discoveries Spring 2017 | Teija SS17

New Brand Discoveries Spring 2017 | Teija SS17

New Brand Discoveries Spring 2017 | Teija SS17

See more of the collection here.