About Style&Minimalism

About Style&Minimalism

Founded in London in 2014, Style&Minimalism started out as a minimalist fashion blog. It has since evolved to include clean beauty, Scandinavian-inspired interior design and luxury travel. The main focus today is to inspire a more conscious lifestyle, featuring ethical brands that work in a sustainable way.

About Fashion


The fashion aesthetic on Style&Minimalism is minimal, drawing on classic designs that have been beautifully crafted from premium natural materials. I’m an advocate of slow fashion; choosing timeless, versatile essentials that will work season after season, and last just as long. By choosing a simple colour palette for my wardrobe I’m able to create more outfits from the pieces I own, easily mixing old with new.

About Beauty

Beauty & Wellbeing

The main factors governing which beauty products and treatments I use and feature are that they are functional, non-damaging and have a low environmental impact. Many of the products I use are made with natural and organic ingredients; I try to avoid unnecessary synthetic chemicals such as parabens, petrochemicals, phthalates, SLS and synthetic fragrances. I wholeheartedly disagree with animal testing and will not work with brands that allow animal testing on any of their products, anywhere in the world.

About Interiors


The interior design aesthetic on Style&Minimalism is heavily influenced by Scandinavian design; best known for its stripped-back, functional style, it fits in well with my own desire to create neutral, calming spaces that fulfil a specific purpose. I source products from various brands and countries but there’s always a consistent look and feel to the pieces, and a high quality of craftsmanship.

About Travel


I like to escape London fairly often. Getting away helps me relax and gives me the opportunity to experience unfamiliar cultures, taste unexpected flavours and see life from a different perspective. Travel really nourishes my soul and opens my eyes. Small, quiet boutique hotels designed with comfort and relaxation in mind tend to be my preference, although I’m not averse to self-catering. I look for places that take a similar aesthetic approach to me, with calming, minimal interior design. This means I often come away inspired, with new ideas for my home.

About Vikki Pearson

Vikki Pearson

Vikki Pearson is a freelance art director, graphic designer, photographer and blogger. She started out in beauty, working at Dermalogica UK; she then went on to freelance for fashion brands including Topshop, Jimmy Choo, Marks & Spencer, UGG, Myla, Radley, New Look and Oasis. She has worked for agencies on varied projects for brands including Mr & Mrs Smith, ASDA, Furniture Village and Disney. She has also designed responsive websites for small start-ups.

Alongside her blog, she now works with small brands including Air & Grace, Ama Dhami and Home Barn; supporting them with essential photography, digital and print assets. Like her personal style, her design style is minimal, suiting the more high-end brands for whom good quality images and simple elegant typography are essential.


Where do you live?
I live in a Victorian cottage in South-West London with my husband Dan, my daughter Isabelle and our cat Coco.

Who takes your photographs?
I work with some talented photographers; usually they’re people I’ve met through the industry, often through my work with brands. When I travel with my family, my husband helps me. Most of the photographs of products and places I’ve taken myself. I always credit the photographers I’ve worked with at the bottom of each post.

How tall are you and what size do you wear?
I’m 5’7” (170cm). I usually wear a UK12 for tops, UK10 for skirts, trousers and shorts, and I’m a 27”32” in jeans.

What photography equipment do you use?
I currently use an Olympus Pen E-PL7 camera which has a micro four thirds lens mount. I switch between a 17mm f1.4 lens and a 45mm f1.8 lens.

How do you edit your photographs?
I shoot in RAW and use Camera RAW and Photoshop to edit my photos. I have some pre-set actions I’ve created but mostly I just adjust the levels and white balance.

Do you have any advice for new bloggers?
Be passionate, be consistent and be kind.

What have you learnt since you started blogging?
I would never describe myself as a writer or journalist (I’m dyslexic) but I feel like I’ve gotten more confident in my writing since I started Style&Minimalism. I’ve also learnt to code, I designed and developed the site you’re on today.

I’m a small business owner. Can I send you products to feature?
I love receiving new products to try, as long as they’re suitable. I only guarantee to feature products from companies/brands that are willing to pay for sponsored content. However, if it’s a really nice product that I would choose to use regardless, there’s every chance that I will include it in my posts. If you think your product fits that description, then please get in touch.

Do you accept guest posts?
Style&Minimalism is a personal blog; the content I share is focused on my interests, passions and opinions. The nature of featuring guest posts goes against this, so I’m sorry but no I don’t currently.

Do you create sponsored content?
Yes, I really enjoy working with brands that are aligned with my ethos and aesthetic. I approach every project differently, creating something unique and authentic, and within budget. Please get in touch if you’re interested in working together.