Tag: Aida Shoreditch

AIDA Shoreditch Style Edit III: SS17

This post was created in collaboration with AIDA Shoreditch

Libertine-Libertine Logic Shirt Dress in Blue & White | Louise Kragh Hangaround 0401 Ring in Gold | Louise Kragh Hangaround 0402 Ring in Gold | Matthew Calvin Meteorite Ring in Rose Gold | Good Life London Eros Pendant in Gold

This is the third and final look from my AIDA Shoreditch Style Edit. You can see the first look here and second here. Once again I’m in blue and white, maintaining the theme of the shoot. For this look I picked out a cotton shirt dress from Libertine-Libertine. They’re another Danish brand that I’ve known about for a little while but have yet to feature, until now. Their summer collection spans from bold prints in bright colours to plain fabrics in muted shades, with lots of classic cuts. The styling of the collection is stunning and an education in how you can wear bold prints whilst not feeling too obvious. It’s certainly tempting me to be a bit bolder with my choices, although I think I’ll always prefer a more minimal look. Most people assume that because my style is minimal I never wear bright colours or bold prints but I do. I think it’s really about how you style your clothes, I’d always tone down everything else I’m wearing, hence the need for such great basics in my wardrobe.

A huge thank you to Rowan for inviting me to collaborate with AIDA on this project. It’s always lovely to do something a bit different and I loved taking a step away from my usual photographic style to create something unique for their site with her. I would love to know what you think about my Style Edit and whether you think I should take part in more shoots like this.

AIDA Shoreditch Style Edit II: SS17

This post was created in collaboration with AIDA Shoreditch.

Mads Nørgaard Boutique Sudina Stripe Shirt | Wåven Fenn Flare Jeans in White | Veja Nautico Pekin V-10 Leather Trainers | Finlay & Co. Arlington Sunglasses in Pink Marble | Louise Kragh Hangaround 0401 Ring in Gold | Louise Kragh Hangaround 0402 Ring in Gold | Matthew Calvin Meteorite Ring in Rose Gold

For the second look for my AIDA Shoreditch Style Edit I went for quite a classic look with a modern twist. White jeans are a summer perennial and if not worn with more white, look great with a stripe. This high-waisted, flared cut is a lot more flattering than the fit of most white jeans I’ve tried. They’re from Wåven, a British brand I’ve featured before but never their jeans. (I have a denim jacket from their menswear collection that gets a lot of use.) I have to wonder why when the fit is actually really good. I definitely need to try a few more styles.

Stripes always look great with white denim but instead of a classic Breton I went for a beautiful shirt from Mads Nørgaard, a Danish brand who know quite a lot about stripes. In Denmark everyone knows them and more than likely owns one of their long-sleeve stripe t-shirts (they’ve been making them for years). The shirt was my favourite piece from the shoot and actually came home with me. It’s a really soft cotton that feels floaty yet structured.

Veja are a French trainer brand that have been on my radar for sometime but through no fault of their own have never quite made it into my wardrobe. Something that I need to change. I love the retro style of this pair with the red and blue details, and off-white sole. They are pretty comfortable, too. Aside from the obvious they have some great green credentials. They believe in fairtrade, the use of organic materials, reducing CO2 emissions and work with many initiatives to do things in a more sustainable way. For more information take a look at their Project page.

Finlay & Co. are the British sunglasses brand that first came to everyone’s attention with their wooden sunglasses. They still work with natural hardwoods but also Mazzucchelli acetate now. I don’t often wear pale frames because they usually make my eyes look small but these frames are large enough not to.

You can see my first look here.

AIDA Shoreditch Style Edit I: SS17

This post was created in collaboration with AIDA Shoreditch

Rakha Organic Double Layered Blouse in White | Levi’s Made & Crafted Slouchy Taper Jeans in Bay Blue | Sol Sana Parker Mules in Black | Good Life London London Eros Pendant in Gold | Louise Kragh Hangaround 0401 Ring in Gold | Louise Kragh Hangaround 0402 Ring in Gold | Matthew Calvin Meteorite Ring in Rose Gold

I’m super excited to share with you my first look from my AIDA Shoreditch Style Edit. I’ve known the lovely team at Aida for a little while now, we met over a delicious hot chocolate with rum a couple of years ago when they did an in-store event with my mate Lindsey from Ropes of Holland. If you live in East London you’ll have probably been in to their gorgeous shop or café. It’s full of Scandinavian and Scandi-inspired brands (the dream) that are beautifully displayed throughout the store, alongside lovely ceramics, inspiring books and magazines, and other homewares. There’s also a men’s section downstairs.

I stuck with my favourite palette of white and blue for the shoot, including some stripes of course. It was great to be introduced to some new brands like Rakha (I’m wearing their organic cotton blouse in this outfit); they’re a London based fashion brand whose clothes are made with ethically sourced, sustainable materials. Louise Kragh is a very affordable Danish jewellery brand, I’m wearing a couple of their rings alongside the Meteorite ring which I made with Matthew Calvin recently (more on that soon).

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