Aida Shoreditch Style Edit 1

Aida Shoreditch Style Edit 1

Aida Shoreditch Style Edit 1

Aida Shoreditch Style Edit 1

Aida Shoreditch Style Edit 1

Aida Shoreditch Style Edit 1

Aida Shoreditch Style Edit 1

Aida Shoreditch Style Edit 1

I’m super excited to share with you my first look from my AIDA Shoreditch Style Edit. I’ve known the lovely team at Aida for a little while now, we met over a delicious hot chocolate with rum a couple of years ago when they did an in-store event with my mate Lindsey from Ropes of Holland. If you live in East London you’ll have probably been in to their gorgeous shop or café. It’s full of Scandinavian and Scandi-inspired brands (the dream) that are beautifully displayed throughout the store, alongside lovely ceramics, inspiring books and magazines, and other homewares. There’s also a men’s section downstairs.

I stuck with my favourite palette of white and blue for the shoot, including some stripes of course. It was great to be introduced to some new brands like Rakha (I’m wearing their organic cotton blouse in this outfit); they’re a London based fashion brand whose clothes are made with ethically sourced, sustainable materials. Louise Kragh is a very affordable Danish jewellery brand, I’m wearing a couple of their rings alongside the Meteorite ring which I made with Matthew Calvin recently (more on that soon).

I’m wearing:
Rakha Organic Double Layered Blouse in White | Levi’s Made & Crafted Slouchy Taper Jeans in Bay Blue | Sol Sana Parker Mules in Black | Good Life London Eros Pendant in GoldLouise Kragh Hangaround 0401 Ring in GoldLouise Kragh Hangaround 0402 Ring in Gold | Matthew Calvin Meteorite Ring in Rose Gold


This post was created in collaboration with AIDA Shoreditch