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French Girl Style with Rouje

A new dress from a super cool new French brand.
Rouje Wrap Dress, ATP Sandals, APC Tote Bag & Kapten & Son Sumglasses
Rouje Wrap Dress, ATP Sandals, APC Tote Bag & Kapten & Son Sumglasses
Rouje Wrap Dress, ATP Sandals, APC Tote Bag & Kapten & Son Sumglasses
Rouje Wrap Dress, ATP Sandals, APC Tote Bag & Kapten & Son Sunglasses
Rouje Wrap Dress, ATP Sandals, APC Tote Bag & Kapten & Son Sunglasses
Rouje Wrap Dress, ATP Sandals, APC Tote Bag & Kapten & Son Sunglasses
Rouje Wrap Dress, ATP Sandals, APC Tote Bag & Kapten & Son Sunglasses
Rouje Raphael Dress* | ATP AtelierRosa Sandals in Black | A.P.C. Cotton Tote Bag | Kapten & Son Berkeley Sunglasses in Tortoiseshell* | 88&Cloudless Joy Mini-Star Necklace in Solid 9ct Gold* | Larsson & Jennings Lugano Watch* | Merci Maman Personalised Flat Bangle in Gold* | Kristen Elspeth Blade Ring in Gold* | Kristen Elspeth Spear Ring in Gold*

Okay, so I’m not a French girl but I do love their style and brands, and when a French girl with immaculate style starts a new clothing brand my ears prick up. Such is the case with Rouje, a gorgeous new brand from Jeanne Damas, the model and all round cool girl that’s often mistaken for a Doillon sister. The current collection includes pretty vintage-inspired tea dresses and tops, wrap midi-skirts and minis, and flared jeans. It’s a little bit Reformation, a little bit RĂ©alisation and very 70s. I’m utterly in love with their dresses and skirts, although I’d love to see them in natural, non-synthetic materials.

If you’re heading off to the Mediterranean this summer and want to look like you have been living there for years, this is the brand for you.