Okay, so I’m not a French girl but I do love their style and brands, and when a French girl with immaculate style starts a new clothing brand my ears prick up. Such is the case with Rouje, a gorgeous new brand from Jeanne Damas, the model and all round cool girl that’s often mistaken for a Doillon sister. The current collection includes pretty vintage-inspired tea dresses and tops, wrap midi-skirts and minis, and flared jeans. It’s a little bit Reformation, a little bit Réalisation and very 70s. I’m utterly in love with their dresses and skirts, although I’d love to see them in natural, non-synthetic materials.
If you’re heading off to the Mediterranean this summer and want to look like you have been living there for years, this is the brand for you.
Rouje Raphael Dress* (sold out) | ATP Atelier Rosa Sandals in Black | A.P.C. Cotton Tote Bag | Kapten & Son Berkeley Sunglasses in Tortoiseshell* | 88&Cloudless Joy Mini-Star Necklace in Solid 9ct Gold* | Larsson & Jennings Lugano Watch* | Merci Maman Personalised Flat Bangle in Gold* | Kristen Elspeth Blade Ring in Gold* | Kristen Elspeth Spear Ring in Gold*