Aiayu

About

Founded in London in 2014, Style&Minimalism started out as a minimalist fashion blog. It has since evolved to include clean beauty, Scandinavian-inspired interior design and luxury travel. The main focus is to inspire a more conscious lifestyle, featuring ethical brands that work in a sustainable way.

Vikki Pearson is a freelance art director, graphic designer, photographer and blogger. Her experience working in the fashion, beauty and interior design industries has helped her develop a passion for high-quality, timeless designs that are made to last.

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#STYLEMINIMALISM

Inspiring a more conscious lifestyle.

Aiayu

Cashmere & Silk Scarf

Organic Cotton Poplin Shirt

Long Sleeve Organic Cotton T-Shirt

Crew Neck Llama Wool Jumper

High Neck Llama Wool Jumper

Cashmere Jumper