Tag: American fashion brand

AYR Wardrobe Essentials

This post was created in collaboration with AYR

AYR The Dune Shirt in White Silk* | AYR The Skinny in Jet Black* | Vintage French F2 Army Field Jacket | COS Black Strap Heels | Cambridge Satchel Company Saddle Bag in Black* | Retrosuperfuture Flat Top Sunglasses in Havana* | Vintage Black Leather Belt | CF Concept Tusk Necklace in Gold | Nixon The Time Teller* | Felice Dahl Första Earcuff in Gold*

I’ve written about AYR once before a little while back, they’re an independent American label with a love of timeless essentials that could easily rival my own. Think perfect pairs of jeans that fit well and feel amazing on, spaghetti strap silk camisoles that go with everything, chambray shirts for casual days and camel coats made from soft Italian camel hair. The fabrics and fits are some of the best I’ve come across which makes their designs not only incredible wardrobe essentials but excellent value for money.

The Skinny black jeans I’m wearing are a deep dark velvety black, exactly how I like them as I always feel immediately slimmer when they’re this dark. They’re super soft and, with 30% stretch recovery, they keep their shape. Even with the shape of denim changing all the time I still always return to a skinny cut.

Nixon Watch Customisation

Recently, I was invited by Nixon to pop into their new UK store in London’s Covent Garden. If you’re not familiar with Nixon, their background is immersed in boardsports and more specifically the California skate and surf scene. The store on Neal Street is very small but the interiors were so cleverly conceived and executed by the designers, Checkland Kindleysides, that they have created a store that has something interesting to see wherever you look. From the undulating wave of watch stands to the blue lighting you are reminded of the sea. A room of skateboard decks cleverly hides various watches allowing the team to make a different display every day.

The Nixon watch customisation bar brings the brand’s ethos to life “Team Designed, Custom Built”. Whilst at the store I was given the chance to customise my own watch. I chose The Time Teller, of the three watches available to customise it’s the one with the smallest case; the other two are The Sentry and The 48-20. It’s possible to start with any part of the watch, I chose the strap as I knew immediately which one I liked the most. You could start with the case, dial, strap or even the crown (the little knob on the side of the watch case). Through trial and error I went through a couple of cases, crowns and faces, and then decided upon what I feel is the ultimate combination, it’s very minimal and perfect for wearing everyday. The customisation doesn’t stop there, another little bonus is that you can personalise the back of the case with laser engraving.

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