What Is Slow Fashion?
Slow fashion is the antithesis of fast fashion, it’s a backlash against cheap labour, poor quality, environmental damage and unnecessary consumerism. It’s about buying well-made products that will be used again and again until they finally fall apart and can’t be mended, or (with beauty products) you have scraped the last drop from the pot. More is not always better, certainly not for the environment and the welfare of factory workers around the world. And more can mean harder decisions for you every day.
When I go into a shop and try on clothes I don’t just look to see how they fit, I look for good craftsmanship and quality materials, whether they’re organic and where they’ve been made. I want to know as much as possible about a product and where it comes from before I commit to investing in the company that’s made it. Every time you buy from a brand that’s what you’re doing, saying that you want to give them your money to keep doing what they are doing, and that you approve of what they are doing.
Why not invest in brands that are not only making something beautiful but also doing something that’s good for the world. Knowing which brands are isn’t always that obvious so my research often starts before I leave home. Slow fashion brands are not trend lend, they look to create something that is timeless and often classic. They tend to be the brands that create wardrobe basics and essentials.
Favourite Slow Fashion Brands:
A.P.C. | ATP Atelier | Baserange | Blake LDN | Bon | Building Block | Cuyana | Eileen Fisher | Everlane | Filippa K | Håndværk | Janessa Leoné | Kowtow | Lou Dungate | Madewell | Maison Standards | Mansur Gavriel | Marina London | Maska | O My Bag | G. Viteri | SGB Goods | Skall Studio | Sunspel | ThisIsNon | Vege Threads | Veja | Veryan | The White T-Shirt Co. | Zady