This year has been quite an important one for me (in my personal life I got married), on my blog it’s been just over a year since I decided to start including personal style posts. It was a big step, I’m quite a cerebral person and really like to think things through before acting on them. I didn’t feel ready but felt like I was missing out on some incredible opportunities because I wasn’t willing to put myself out there. It all changed when I was photographed at Paris Fashion Week by Christian from The Styleograph and then by Daniel from Stockholm Streetstyle, two major street style photographers. I realised then that a photograph is as much about the photographer as the person in it. (To those of you who are thinking about featuring personal style or even starting a blog, don’t give up.)
A few months in and I started to find that there were some incredible brands that wanted to work with me. Lots of people have told me over the last year that it’s not all about your Instagram following, that interaction on your blog and social-media are more important, but it’s not until these opportunities come along that I really believed them and started to realise that something else I’ve been told over and over again is also true, it’s about quality not quantity.
One of the brands you’ve probably seen featured quite a bit here on Style&Minimalism is ME+EM. It’s a brand that I feel fits my style and ethos very well, they make timeless, versatile, low-luxe clothing in fabrics that feel beautiful to wear. They took a risk on me (a small, fairly unknown blogger) when they first approached me but I grabbed the opportunity with both hands and have put everything into styling and creating content with them that I’m proud to put my name to.
Last weekend ME+EM asked me if I’d like join them at their Elizabeth Street pop-up store to style a couple of looks from their current collection. We took a stroll through the Elizabeth Street Christmas Market, a beautiful festive street market, on for the day, and then took a few photographs of the looks I had styled. I got to work with Dina Tsesarsky, a photographer that always seems to capture me in an unexpected way (just wait til you see the second look). And my wonderful friend Christina was there, styling and shooting a couple of outfits for them, too. It was a wonderful day and a reminder of just how things have changed this year. I love what I do and don’t mind the many hours I put into it when I get to do exactly what only a year ago I only dreamed of.
ME+EM Very Useful Cardi Coat in Grey Marl* | ME+EM Long Layering Tee in Soft White* | ME+EM High Rise Full Leather Legging in Black* | ME+EM 2-in-1 Cross Body Clutch in Claret (borrowed) | ME+EM AM To PM Chain Necklace (borrowed) | Seven Boot Lane Honey Ankle Boots in Black* | Ace & Tate x It’s Nice That Sunglasses* | Myia Bonner Mini Diamond Circle Stud Earrings in Gold