APIVITA is a lovely Greek beauty brand, they create clean products that harness naturally-derived active ingredients, Greek plant extracts, nutritionally high-value beehive products and organic essential oils. They do not use silicones, parabens, mineral oil, propylene glycol, polycyclic musks, nitromusks, phthalates, or other ingredients that have been associated with adverse health or environmental effects.
The brand was started back in 1979 by two pharmacists, Nikos and Niki Koutsianas. It was the first natural cosmetics company in Greece. Their passion for the bio-diversity of Greek nature, bee products and the holistic approach of Hippocrates have guided them in creating natural, effective, holistic products. APIVITA have now developed and established over 300 products for the face, body and hair. Their ethos has always been about being sustainable. They set themselves environmental targets as well as financial ones.
I’ve been using APIVITA’s Refreshing Fig Shower Gel with Essential Oils and Moisturizing Body Milk which both use at least 90% natural ingredients. I’m even more aware of what I put on my body since being pregnant as your skin absorbs the products you put on it and everything in them, especially moisturisers that you leave on the skin. The Refreshing Fig scent smells good enough to eat, it genuinely smells like freshly cut figs and sends me back to summer holidays on Greek islands. The shower gel is mild and non-stripping and the body milk is rich and nourishing. Give the body milk a few minutes to be absorbed before you get dressed.