AIDA Shoreditch Style Edit II: SS17

This post was created in collaboration with AIDA Shoreditch.

Mads Nørgaard Boutique Sudina Stripe Shirt | Wåven Fenn Flare Jeans in White | Veja Nautico Pekin V-10 Leather Trainers | Finlay & Co. Arlington Sunglasses in Pink Marble | Louise Kragh Hangaround 0401 Ring in Gold | Louise Kragh Hangaround 0402 Ring in Gold | Matthew Calvin Meteorite Ring in Rose Gold

For the second look for my AIDA Shoreditch Style Edit I went for quite a classic look with a modern twist. White jeans are a summer perennial and if not worn with more white, look great with a stripe. This high-waisted, flared cut is a lot more flattering than the fit of most white jeans I’ve tried. They’re from Wåven, a British brand I’ve featured before but never their jeans. (I have a denim jacket from their menswear collection that gets a lot of use.) I have to wonder why when the fit is actually really good. I definitely need to try a few more styles.

Stripes always look great with white denim but instead of a classic Breton I went for a beautiful shirt from Mads Nørgaard, a Danish brand who know quite a lot about stripes. In Denmark everyone knows them and more than likely owns one of their long-sleeve stripe t-shirts (they’ve been making them for years). The shirt was my favourite piece from the shoot and actually came home with me. It’s a really soft cotton that feels floaty yet structured.

Veja are a French trainer brand that have been on my radar for sometime but through no fault of their own have never quite made it into my wardrobe. Something that I need to change. I love the retro style of this pair with the red and blue details, and off-white sole. They are pretty comfortable, too. Aside from the obvious they have some great green credentials. They believe in fairtrade, the use of organic materials, reducing CO2 emissions and work with many initiatives to do things in a more sustainable way. For more information take a look at their Project page.

Finlay & Co. are the British sunglasses brand that first came to everyone’s attention with their wooden sunglasses. They still work with natural hardwoods but also Mazzucchelli acetate now. I don’t often wear pale frames because they usually make my eyes look small but these frames are large enough not to.

You can see my first look here.

Fewer, Better Things

What Is Slow Fashion?

Slow fashion is the antithesis of fast fashion, it’s a backlash against cheap labour, poor quality, environmental damage and unnecessary consumerism. It’s about buying well-made products that will be used again and again until they finally fall apart and can’t be mended, or (with beauty products) you have scraped the last drop from the pot. More is not always better, certainly not for the environment and the welfare of factory workers around the world. And more can mean harder decisions for you every day.

When I go into a shop and try on clothes I don’t just look to see how they fit, I look for good craftsmanship and quality materials, whether they’re organic and where they’ve been made. I want to know as much as possible about a product and where it comes from before I commit to investing in the company that’s made it. Every time you buy from a brand that’s what you’re doing, saying that you want to give them your money to keep doing what they are doing, and that you approve of what they are doing.

Why not invest in brands that are not only making something beautiful but also doing something that’s good for the world. Knowing which brands are isn’t always that obvious so my research often starts before I leave home. Slow fashion brands are not trend lend, they look to create something that is timeless and often classic. They tend to be the brands that create wardrobe basics and essentials.

Favourite Slow Fashion Brands:

A.P.C.ATP Atelier | Baserange | Blake LDN | Bon | Building Block | Cuyana | Eileen Fisher | Everlane | Filippa K | Håndværk | Janessa Leoné | Kowtow | Lou Dungate | Madewell | Maison Standards | Mansur Gavriel | Marina London | Maska | O My Bag | G. Viteri | SGB Goods | Skall Studio | Sunspel | ThisIsNon | Vege Threads | Veja | Veryan | The White T-Shirt Co. | Zady

Favourite Pieces:

1. Janessa Leoné Clay Fedora in Light Brown | 2. Sunspel Vintage Wool Bomber Jacket | 3. A.P.C. Sac Soho Shoulder Bag in Black | 4. Filippa K Light Silk Pullover in Grey | 5. Cuyana Silk Tee in Blush | 6. Crippen Lover Jean in Light Vintage (brand closed) | 7. ATP Atelier Rosa Sandals in Black | 8. SGB Goods Natural Petite Messenger Bag | 9. G.Viteri Waterdrop Beige Toquilla Hat | 10. Kowtow Building Block Swing Dress in Black | 11. Veja Esplar Low Leather Trainers in White | 12. Marina London Blake Shirt in White (brand closed) | 13. Baserange Mississipi Bra in Black | 14. Maison Standards Le Sweatshirt Uni in Navy | 15. Everlane The Modern Ankle Boot in Black | 16. Building Block Bucket Bag in Nude
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